Margin & markup calculator

Free · no sign-up · runs in your browser, nothing uploaded

Find your selling price and profit, and see the difference between markup and margin — many people mix them up. Free, instant.

1Enter the cost
2Enter a markup or a margin
3Read the selling price and profit

Prefer a full window? Open the tool on its own page →

Questions

What's the difference?

Markup is profit as a share of cost; margin is profit as a share of the selling price. 25% markup on £100 cost is £125 — a 20% margin.

What markup should I use on materials?

Common in the trades is 10–25% on materials; the calculator shows what each gives you.

Does it include VAT?

Work in net figures; add VAT on the final price with the VAT calculator.